Game Techniques within Ownership & Possession
You have learned more about the motivational and psychological nature of Core Drive 4: Ownership & Possession. To make it more actionable, I’ve included some Game Techniques below that heavily utilize this Core Drive to engage users.
Build-From-Scratch (Game Technique #43)
When you create a product or service, it is often desirable for your users to increase their vested ownership in the process of its creation. This is why it is useful to have them involved in the development process early on – to “build from scratch.”
Building from scratch means that instead of giving them the entire setup – giving them the fully furnished house and the developed avatar from the beginning, you want them to start off decorating the house from scratch. Pick and place the beds in the house for themselves, choose a hair color and style for their avatars, and select their preferred fashion statement. When people...