Book Image

Actionable Gamification

By : Yu-kai Chou
Book Image

Actionable Gamification

By: Yu-kai Chou

Overview of this book

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.
Table of Contents (21 chapters)
Free Chapter
1
Introduction
19
Chapter 18: The Journey Goes On
21
Notes

Redesigning Yukaichou.com

As the finale of this book, I would like to go over a brief showcase of using the Octalysis Framework to design a project experience from scratch.

As mentioned before, most of my work for clients is confidential, so often it is not practical to showcase my design process in detail. However, I thought it would be appropriate and fitting to work through the design process for my own site YukaiChou.com, especially the new Premium Membership section that I am launching called “Octalysis Prime.”

As a quick background, after I published the Octalysis Framework on my blog YukaiChou.com in late 2012, my site started to receive a great deal of traffic that led to most of my client work and speaker engagements. I then started to make my video series The Beginner’s Guide to Gamification, which is planned to contain ninety ten-minute Episodes. However, it has progressed very slowly since it is a time consuming hobby project for evangelical purposes...