Book Image

Actionable Gamification

By : Yu-kai Chou
Book Image

Actionable Gamification

By: Yu-kai Chou

Overview of this book

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.
Table of Contents (21 chapters)
Free Chapter
1
Introduction
19
Chapter 18: The Journey Goes On
21
Notes

Development & Accomplishment in Games

Almost all games show you some type of progress towards the Win-States. A Win-State is often a scenario where the user has overcome some sort of challenge - that’s the “win” in the Win-State. Games break down user challenges into stages to help the user feel like there is always progress.

Our brains have a natural desire to achieve goals and to experience growth in order to feel that real progress in life is being made. We need Win-States. Games can sustain long forty-hour or even four-thousand-hour player journeys because they use distinctive stages and boss-fights to recognize user accomplishment along the way.

To display that sense of accomplishment, some games show you points, others use levels, badges, stages, progress bars, better looking gear, victory animations… the list goes on. However, just because you see your progress through these elements does not necessarily mean you feel accomplished.

The key to...