Book Image

Actionable Gamification

By : Yu-kai Chou
Book Image

Actionable Gamification

By: Yu-kai Chou

Overview of this book

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.
Table of Contents (21 chapters)
Free Chapter
1
Introduction
19
Chapter 18: The Journey Goes On
21
Notes

Tomato: Fruit or Vegetable

In my opinion, serious games and advergames should actually be included in gamification, as they are utilizing game design to achieve a non-game productive result.

There’s often a blurry line between the “is a game” versus the “is not a game” spectrum. For instance, sometimes it is difficult to say whether something is a “game” that trains people, or rather just “training that is gamified.” You could say that a game that trains employees to have good conduct is a “serious game,” but you can also say that they decided to gamify their training program. According to my own definition, it feels like you could “gamify” training by introducing a “serious game,” but you can’t gamify that very serious game once it is created. Now since it is already a game, you can only apply better game design to it instead of “gamifying” it. You can see...