Core Drive 2: The Bigger Picture

Since Development & Accomplishment is the easiest Core Drive to design for, many companies focus on this Core Drive- sometimes almost exclusively. Consequently, many of the Gamification Platforms out there are specialized in appealing to this Core Drive too. However, if you do plan to implement these game elements into your product, make sure you do this carefully and elegantly. Always focus on how you want your users to feel, not what game elements you want to use.

Core Drive 2: Development & Accomplishment is often a natural result after good implementation of other Core Drives, such as Core Drive 3: Empowerment of Creativity & Feedback, Core Drive 4: Ownership & Possession, as well as Core Drive 6: Scarcity & Impatience. Often, it also leads to Core Drive 5: Social Influence & Relatedness, where the user wants to share with their friends that sense of achievement and accomplishment. We will be learning a lot more about these...