Wait, that’s not new!

Perhaps at this point, some people will say, “Making things easy for users and making them feel smart… that’s not profound at all! That’s what all Usability, User Interface, User Experience, and so-called User-Centered Design efforts already work on. How is Gamification or Human-Focused Design different?”

I believe the main difference between Human-Focused Design and the other fields mentioned is that they primarily focus on the “ease” of doing an activity instead of the motivation behind it. While usability focuses on making users complete their tasks more intuitively, assuming users already want to do that activity, Octalysis Gamification focuses on the motivation to do those tasks in the first place.

Even though most UX (User Experience) Experts also focus on the ease and flow of the experience, I have not seen many UX professionals try to improve motivation through a higher epic vision that users can...