Great! So now what?

Of course, understanding Scarcity & Impatience doesn’t mean that startups should shut down their servers on purpose, or set up fake and corny limitations in their systems. Some users may become obsessed, but you could likely turn away many others who quickly jump into denial mode and never come back.

The most obvious application for start-ups based on Core Drive 6 principles is to launch with a confident pricing strategy. Instead of just offering everything for free or making them easily available, a more premium pricing model or well-structured exclusivity design can increase the confidence of users/buyers resulting in increased conversion rates.

Of course, if you price an item beyond your target market’s capability to afford, this would obviously backfire. But more often than not, when customers don’t buy your product, it’s not because they can’t afford it, it’s because the perceived value they have for your product...