A Lucky Day with Lucky Diem
When I’m not under confidentiality agreements, I love promoting my clients and the work they are doing. Some of my clients work in marketing and hustle to implement good gamification design to significantly improve key marketing metrics for a variety of businesses. One example is the New York Based company LuckyDiem.
LuckyDiem takes brand promotion marketing to a whole new level by utilizing Unpredictability and Curiosity in concert with other Core Drives. Using a series of game devices such as slots, trivia questions, and wheels of fortune, LuckyDiem’s mobile platform allows any brand to engage their customers and turn their target market into loyal evangelists. Sound like a marketing cliché? The numbers below tell a compelling story.
On one project, LuckyDiem worked with La Quinta Inns and Suites – an international hotel chain consisting of over 700 properties and franchises – to supercharge their loyalty program through...