Book Image

Actionable Gamification

By : Yu-kai Chou
Book Image

Actionable Gamification

By: Yu-kai Chou

Overview of this book

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.
Table of Contents (21 chapters)
Free Chapter
1
Introduction
19
Chapter 18: The Journey Goes On
21
Notes

Game Techniques within Unpredictability & Curiosity

You have learned more about the motivational and psychological nature of Core Drive 7: Unpredictability & Curiosity, but to make it more actionable, I’ve included some Game Techniques below that heavily utilize this Core Drive to engage users.

Glowing Choice (Game Technique #28)

In Chapter 6, we briefly talked about how the Glowing Choice game technique makes users feel smart and competent during the Onboarding Phase. Of course, the Glowing Choice game technique also leads players in the right direction by appealing to their Curiosity.

Most players don’t enjoy reading huge manuals or watching long videos before beginning a game; players would rather have the option to jump right in and test things out. This is where the Glowing Choice comes into play. In many role-playing games, the user is thrown into a massive virtual world with a plethora of things to do and places to explore. However, the player is never...