Book Image

Actionable Gamification

By : Yu-kai Chou
Book Image

Actionable Gamification

By: Yu-kai Chou

Overview of this book

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.
Table of Contents (21 chapters)
Free Chapter
1
Introduction
19
Chapter 18: The Journey Goes On
21
Notes

Using Octalysis in the Real World

Now that we have completed our journey through the 8 Core Drives, it is worth remembering that these Core Drives drive every action we take, whether it’s inside or outside a game. If none of the 8 Core Drives are present, there is no motivation, and therefore no action takes place (that is, with the exception of the hidden ninth Core Drive: Sensation).

You may have noticed that I always include a specific number with each Core Drive, and in some instances, I’ve only mentioned the Core Drive number without the full title. After reading this book and continuing on your journey to understand and implement Octalysis Gamification, you will find that knowing these Core Drive numbers will become extremely helpful.

When I work with my team of Octalysis designers on a client project, I often say things like, “Over here you can clearly see a Core Drive 6 design, which enforces Core Drive 3, which in turn promotes Core Drive 2, and ultimately...