Book Image

Actionable Gamification

By : Yu-kai Chou
Book Image

Actionable Gamification

By: Yu-kai Chou

Overview of this book

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.
Table of Contents (21 chapters)
Free Chapter
1
Introduction
19
Chapter 18: The Journey Goes On
21
Notes

Richard Bartle’s Four Player Types

Another very well known study in the realm of game design is Richard Bartle’s Four Player Types273. Richard Bartle is a game researcher who invented the first MUD (Multi-User Dungeon) game during the 1970’s, which evolved into the role-playing games (RPGs) we know today. He realized that within a virtual environment there tends to be four main groups of players doing four distinct types of activities.

There are the Achievers who try to master everything there is to do within the game system. There are the Explorers that just want to go out and explore all the content in the world but aren’t as focused on overcoming challenges. There are the Socializers who are really in the virtual world just to interact with each other, have conversations, and build companionship. And then there are the Killers - players that not only strive to reach the top, but take glory in beating down the competition in the process. Furthermore, they...