Book Image

Actionable Gamification

By : Yu-kai Chou
Book Image

Actionable Gamification

By: Yu-kai Chou

Overview of this book

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.
Table of Contents (21 chapters)
Free Chapter
1
Introduction
19
Chapter 18: The Journey Goes On
21
Notes

Nicole Lazzaro’s 4 Keys To Fun

The 4 Keys to Fun is another design framework created by game designer and President of XEODesign Nicole Lazzaro280. Lazzaro spent many years researching and designing engaging games. Based on her experience, she has derived four types of fun that engage people within games.

The 4 Keys to Fun are: Hard Fun, Easy Fun, People Fun, and Serious Fun.

Hard Fun is joy that is derived from overcoming a frustration and achieving the Win-State. This puts players in a state of Fiero, the feeling of triumph over adversity.

Easy Fun is the fun from doing interesting activities where you don’t need to try very hard and can simply enjoy the relaxing and playful experience. This is commonly seen in games children enjoy with their parents, such as board games or drawing.

Serious Fun is fun that is engaging because it makes real world differences such as improving oneself, making more money or creating an impact in the environment.

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