Octalysis Review of Facebook
The first step of utilizing Octalysis as a tool is to decipher all the motivation Core Drives that are present in an experience. In Chapter 3, we briefly looked at Facebook through the lenses of Octalysis. Let’s take a slightly closer look using your new familiarity with the 8 Core Drives.
In general, Facebook is fairly strong in most of the Core Drives, hence the massive success it has today. At the center of Facebook there is Core Drive 5: Social Influence and Relatedness. People are consistently looking to stay connected with others to share their own experiences and check out what others are doing. Facebook deploys a great deal of Social Prodding, Social Treasures, and Conformity Anchors to create a more engaging experience.
On the other hand there is a high amount of Core Drive 7: Unpredictability and Curiosity in the experience. Every time a user goes on Facebook, they are looking for new and wondrous content that is worth...