The Endgame Phase of Waze

The Endgame Phase starts when the user has been going through the activity loops for a long period of time and has done everything there is to do within their own perceptions. This is when we evaluate why they would still want to remain in the system and commit to more Desired Actions.

Luckily for Waze, the navigation functionality itself is a useful purpose that many people need on a daily basis. As such, people can’t quit easily like they do with games. However, without diligent design, there may still be nothing that stops the user from migrating to other navigation services that offer similar Function-Focused benefits. This is where good Endgame design becomes very important.

During the Endgame, hardcore users who have been involved for a long time start taking more pride in being part of the community, which strengthens the Core Drive 1: Epic Meaning & Calling. As we know, the Alfred Effect within Core Drive 4 continues to grow, which also...