The Next Step: Identify Potential Improvements for Waze
Once we have analyzed the progressive experience of Waze, the next step is to come up with new creative ideas to enhance those 8 Core Drives. For simplicity sake, we will just go through a simple ten-minute Level I Octalysis brainstorm, which would be very instructive, but by no means exhaustive. For disclaimer sake, as of this writing, I have never worked with Waze before so this is not real consulting advice but simply a form of amusing brainstorming using the Octalysis Framework.
The first thing to improve in Waze through this quick analysis is to emphasize the Core Drive 1: Epic Meaning & Calling more. I mentioned earlier that the “Traffic Monster” onboarding image was there in the earlier days, but since then has been replaced by more social-related messages. Even if the company wants to emphasize the “playful fantasy” part of Core Drive 1, they should continue to provide...