Newton’s Legacy is Beyond a Fruit
Core Drive 1: Epic Meaning & Calling is generally best communicated during the Discovery and Onboarding Phase of a Player’s Journey. You want to communicate very early on exactly why the user should participate in your mission and become a player.
Apple is one of the rare companies that understand this Core Drive, and they managed to instill this into consumers without being user-generated, being an open platform, or pushing for “a charitable cause.” Every once in a while, I’ll have friends who excitedly tell me, “Hey Yu-kai, I am saving up to buy the next iPhone.” I would respond, “But you don’t even know what’s in the new iPhone! What if it sucks?” My friends would then respond with, “I don’t care. I’m going to buy the next iPhone.”
Isn’t that a strange phenomenon in a world where electronic consumers are spoiled by a plethora of options...