Book Image

Actionable Gamification

By : Yu-kai Chou
Book Image

Actionable Gamification

By: Yu-kai Chou

Overview of this book

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.
Table of Contents (21 chapters)
Free Chapter
1
Introduction
19
Chapter 18: The Journey Goes On
21
Notes

Game Techniques within Development & Accomplishment

You have learned more about the motivational and psychological nature of Core Drive 2: Development & Accomplishment. To make it more actionable, I’ve included some Game Techniques below that heavily utilize this Core Drive to engage users.

Progress Bars (Game Technique #4)

One of the simplest and best known examples of Development & Accomplishment is the LinkedIn Progress Bar. As the largest professional social network in the world, LinkedIn realized that its value is only as good as the information people choose to input into the system. But inputting one’s profile and job history on LinkedIn is tedious, and users quickly drop out early in the onboarding process.

LinkedIn realizes that simply making the interface easier for users to maneuver was not enough. They needed to make the interface more motivating. As a result LinkedIn introduced a little Progress Bar (Game Technique #4) on the side of user profiles...