Draw a Gun for Bad Endgame Design
While we talked about how Core Drive 3: Empowerment of Creativity & Feedback can often create Endgame Evergreen Content, if it is not thoughtfully designed for the Endgame, it may still fail in the long run.
For example, Draw Something (essentially Pictionary, where one side draws something with a pen and the other side guesses) was an extremely popular and fun mobile game for a short while in 2012. They amassed 35 million downloads within seven weeks of launch, and later that year was sold to Zynga for close to $200M.90
The game was fun because it allowed people to utilize their creativity in determining how to best draw a picture of the challenge word, so that the other person can understand and guess the correct answer. The game even monetized by having people unlock certain colors and drawing tools, so that they would have a richer variety of ways to express their creativity in helping the other person guess better (this is what I call a booster...