Book Image

Actionable Gamification

By : Yu-kai Chou
Book Image

Actionable Gamification

By: Yu-kai Chou

Overview of this book

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.
Table of Contents (21 chapters)
Free Chapter
1
Introduction
19
Chapter 18: The Journey Goes On
21
Notes

Stamps of Sanity

One of the most common manifestations of the Ownership & Possession Core Drive is the desire to collect things, such as stamps or baseball cards. Many of us have had the experience of collecting certain items, where the items themselves have relatively low practical functionality but are only meaningful because they represented a piece in a larger set.

Initially, some readers might feel that Core Drive 4 only entails the actions of accumulating more possessions, but it also provides emotional comfort to those who simply dwell upon those possessions. This is like the owners of expensive cars or paintings who spend hours admiring and enjoying their prized possessions without needing to do anything with them. Some people even hide their paintings so no one can steal them, while still enjoying the utility by just knowing that the paintings are in the safe.

In Malcolm Gladwell’s book David and Goliath, Gladwell describes a physician at a children’s hospital...