Book Image

Actionable Gamification

By : Yu-kai Chou
Book Image

Actionable Gamification

By: Yu-kai Chou

Overview of this book

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.
Table of Contents (21 chapters)
Free Chapter
1
Introduction
19
Chapter 18: The Journey Goes On
21
Notes

How Stoned Can You Be

A fascinating example on the feeling of ownership is seen on Yap, a small island in the Caroline Islands of the Western Pacific Ocean. Besides sounding cheerful and carefree, the “Yapese” are known for using a currency called Rai.102

Rai functions like most currencies, except they are often large, circular stone disks carved out of limestone from aragonite and calcite crystals. The issue with some Rai being very large, is that it is almost impossible to carry them around, let alone pass them on to others. In fact, some Rai are so large that it is generally impractical to move them at all and are therefore left in the wild. As a result, when the Yapese buy something with Rai, they simply leave an oral history that the ownership of the Rai is now transferred to another person.

Image of a Rai Stone by Eric Guinther
Image of a Rai Stone by Eric Guinther

In the most extreme case, there was a famous Rai stone that fell off a ship during transportation and sunk to the bottom...