Cashing In
So you’ve convinced your players to pay. But just what are you giving players for their money? Here are some things your players might want to pay for:
- Chance—If players have an opportunity to improve their chances of success, they will pay. A chance might take the form of an item that increases stats or a single-use boost that temporarily changes the game’s conditions.
- Customization—Whether it’s decorating their virtual house or wearing a virtual hat, players love to express their identity through customization.
- Convenience—Today’s players have less time to play games. And as they say, time is money. So instead of waiting for that pumpkin to grow or for a character to do a chore, why not just pay to speed things up? Some games give players the option to have friends help (what a hassle!) or pay to do it themselves. Make sure the benefits are clear and what you are offering is too good to pass up!
- Exclusivity—Rare items...