Book Image

Salesforce AppExchange Success Blueprint

By : Jakub Stefaniak
Book Image

Salesforce AppExchange Success Blueprint

By: Jakub Stefaniak

Overview of this book

Are you ready to turn your million-dollar ideas into reality? Salesforce AppExchange Success Blueprint is your ultimate guide to becoming a successful ISV partner and publishing your Salesforce applications on the AppExchange. This book covers every facet of the application development process, from the initial partnership establishment to smoothly preparing for security review and managing app releases. Packed with real-world examples, case studies, and detailed guides, it’ll help you master AppExchange development. Throughout this experience, you’ll discover how to create customer-centric applications that seamlessly integrate with external systems, ensuring a frictionless user experience. You’ll also navigate the intricate process of preparing for security reviews and managing app releases. In addition, you’ll delve into the critical realm of business strategy, addressing essential elements such as maximizing profitability, achieving operational excellence, leveraging analytics to make data-driven decisions, and effectively handling technical debt to maintain your app's robustness and scalability. By the end of this journey, you’ll possess a deep understanding of AppExchange development from both technical and business standpoints, making you well-prepared to excel in the Salesforce ecosystem. Let's embark on this exciting path together!
Table of Contents (19 chapters)
Free Chapter
1
Part 1:Setting the Stage
5
Part 2:Building Blocks
9
Part 3:Delivering Value
13
Part 4:Scaling for Success

AppExchange Partner Intelligence

Think of navigating the AppExchange ecosystem as trudging through the sand-swept landscape of ancient Egypt, minus the inconvenience of sand in your shoes. You wouldn’t want to wander aimlessly in the desert without a map, would you? Likewise, traversing the AppExchange landscape without leveraging data is like steering a camel blindfolded—entertaining for onlookers, but not so productive for the camel or its rider.

The concept of AppExchange Partner Intelligence plays a central role here. Going beyond traditional business intelligence (BI), Partner Intelligence zeroes in on the specific data needs of an AppExchange partner, offering the following:

  • Detailed performance metrics for your AppExchange listing
  • Insight into your prospects’ and customers’ behavior
  • Comprehensive understanding of the consumption of your managed packages and their contents

There are several tools at your disposal...