Book Image

Salesforce AppExchange Success Blueprint

By : Jakub Stefaniak
Book Image

Salesforce AppExchange Success Blueprint

By: Jakub Stefaniak

Overview of this book

Are you ready to turn your million-dollar ideas into reality? Salesforce AppExchange Success Blueprint is your ultimate guide to becoming a successful ISV partner and publishing your Salesforce applications on the AppExchange. This book covers every facet of the application development process, from the initial partnership establishment to smoothly preparing for security review and managing app releases. Packed with real-world examples, case studies, and detailed guides, it’ll help you master AppExchange development. Throughout this experience, you’ll discover how to create customer-centric applications that seamlessly integrate with external systems, ensuring a frictionless user experience. You’ll also navigate the intricate process of preparing for security reviews and managing app releases. In addition, you’ll delve into the critical realm of business strategy, addressing essential elements such as maximizing profitability, achieving operational excellence, leveraging analytics to make data-driven decisions, and effectively handling technical debt to maintain your app's robustness and scalability. By the end of this journey, you’ll possess a deep understanding of AppExchange development from both technical and business standpoints, making you well-prepared to excel in the Salesforce ecosystem. Let's embark on this exciting path together!
Table of Contents (19 chapters)
Free Chapter
1
Part 1:Setting the Stage
5
Part 2:Building Blocks
9
Part 3:Delivering Value
13
Part 4:Scaling for Success

Innovate or stagnate

Picture this: a hamster named Harry. He’s a tiny, furry, and highly ambitious rodent, with a penchant for running fast, wearing a tiny sweatband, and tiny sneakers. Now, imagine Harry on his treadmill, running with all his might, trying to keep pace. That treadmill is the AppExchange world, where innovation and change never cease.

In this competitive landscape, the mantra ‘Innovate or Stagnate’ has never been more relevant. When potential customers are faced with the ‘build vs. buy’ decision, they are not merely looking to purchase a product as it currently stands. They expect it to evolve, innovate, and align with Salesforce’s own innovations.

The cost analysis of building an in-house solution goes beyond the initial development. It includes ongoing maintenance and the addition of new features. If your product doesn’t keep pace with innovation, customers may choose to build their own solutions...