Book Image

Salesforce AppExchange Success Blueprint

By : Jakub Stefaniak
Book Image

Salesforce AppExchange Success Blueprint

By: Jakub Stefaniak

Overview of this book

Are you ready to turn your million-dollar ideas into reality? Salesforce AppExchange Success Blueprint is your ultimate guide to becoming a successful ISV partner and publishing your Salesforce applications on the AppExchange. This book covers every facet of the application development process, from the initial partnership establishment to smoothly preparing for security review and managing app releases. Packed with real-world examples, case studies, and detailed guides, it’ll help you master AppExchange development. Throughout this experience, you’ll discover how to create customer-centric applications that seamlessly integrate with external systems, ensuring a frictionless user experience. You’ll also navigate the intricate process of preparing for security reviews and managing app releases. In addition, you’ll delve into the critical realm of business strategy, addressing essential elements such as maximizing profitability, achieving operational excellence, leveraging analytics to make data-driven decisions, and effectively handling technical debt to maintain your app's robustness and scalability. By the end of this journey, you’ll possess a deep understanding of AppExchange development from both technical and business standpoints, making you well-prepared to excel in the Salesforce ecosystem. Let's embark on this exciting path together!
Table of Contents (19 chapters)
Free Chapter
1
Part 1:Setting the Stage
5
Part 2:Building Blocks
9
Part 3:Delivering Value
13
Part 4:Scaling for Success

AppExchange search mechanism

Discoverability is crucial for your product’s success on AppExchange, and that often begins with a well-understood search mechanism. AppExchange search, powered by keyword relevance, engagement, listing experience, and machine learning (ML), offers results tailored to customers’ needs. Comprehending these factors can help you optimize your listing and increase visibility.

Keyword relevance

The degree to which the text in your listing aligns with customers’ search terms defines its keyword relevance. The better the alignment—especially in the title, tagline, and brief description—the higher the listing’s visibility. Appropriate use of keywords that reflect your potential customers’ requirements is key here.

Engagement

Engagement is a measure of your listing’s popularity based on customer activities such as viewing screenshots, taking test drives, and installing the app. A listing with higher...