Book Image

Salesforce AppExchange Success Blueprint

By : Jakub Stefaniak
Book Image

Salesforce AppExchange Success Blueprint

By: Jakub Stefaniak

Overview of this book

Are you ready to turn your million-dollar ideas into reality? Salesforce AppExchange Success Blueprint is your ultimate guide to becoming a successful ISV partner and publishing your Salesforce applications on the AppExchange. This book covers every facet of the application development process, from the initial partnership establishment to smoothly preparing for security review and managing app releases. Packed with real-world examples, case studies, and detailed guides, it’ll help you master AppExchange development. Throughout this experience, you’ll discover how to create customer-centric applications that seamlessly integrate with external systems, ensuring a frictionless user experience. You’ll also navigate the intricate process of preparing for security reviews and managing app releases. In addition, you’ll delve into the critical realm of business strategy, addressing essential elements such as maximizing profitability, achieving operational excellence, leveraging analytics to make data-driven decisions, and effectively handling technical debt to maintain your app's robustness and scalability. By the end of this journey, you’ll possess a deep understanding of AppExchange development from both technical and business standpoints, making you well-prepared to excel in the Salesforce ecosystem. Let's embark on this exciting path together!
Table of Contents (19 chapters)
Free Chapter
1
Part 1:Setting the Stage
5
Part 2:Building Blocks
9
Part 3:Delivering Value
13
Part 4:Scaling for Success

Mapping customer journeys

Having understood customers’ JTBD and crafted a compelling Value Proposition using the Value Proposition Canvas, the next step is to map out the customer journey. Mapping customer journeys allows ISVs to gain a deep understanding of the customer’s interactions, emotions, and touchpoints throughout their experience with your product. In this section, we will explore the process of mapping customer journeys and how it helps clarify the customer experience, shape the product roadmap, and inform the overall business strategy.

The significance of mapping customer journeys

Mapping customer journeys provides partners with a comprehensive view of a customer’s end-to-end experience. It goes beyond individual touchpoints and interactions, allowing organizations to understand a customer’s holistic journey and the emotions they experience throughout.

Understanding the complete customer experience

Customer journey mapping enables...