Book Image

Salesforce AppExchange Success Blueprint

By : Jakub Stefaniak
Book Image

Salesforce AppExchange Success Blueprint

By: Jakub Stefaniak

Overview of this book

Are you ready to turn your million-dollar ideas into reality? Salesforce AppExchange Success Blueprint is your ultimate guide to becoming a successful ISV partner and publishing your Salesforce applications on the AppExchange. This book covers every facet of the application development process, from the initial partnership establishment to smoothly preparing for security review and managing app releases. Packed with real-world examples, case studies, and detailed guides, it’ll help you master AppExchange development. Throughout this experience, you’ll discover how to create customer-centric applications that seamlessly integrate with external systems, ensuring a frictionless user experience. You’ll also navigate the intricate process of preparing for security reviews and managing app releases. In addition, you’ll delve into the critical realm of business strategy, addressing essential elements such as maximizing profitability, achieving operational excellence, leveraging analytics to make data-driven decisions, and effectively handling technical debt to maintain your app's robustness and scalability. By the end of this journey, you’ll possess a deep understanding of AppExchange development from both technical and business standpoints, making you well-prepared to excel in the Salesforce ecosystem. Let's embark on this exciting path together!
Table of Contents (19 chapters)
Free Chapter
1
Part 1:Setting the Stage
5
Part 2:Building Blocks
9
Part 3:Delivering Value
13
Part 4:Scaling for Success

Salesforce and its ecosystem

Picture this: it’s 1999, and you’re struggling to keep track of your customer interactions, manage your sales pipeline, and monitor your sales team’s performance. What do you do? Well, luckily for you, a group of visionaries founded Salesforce, a cloud-based customer relationship management (CRM) platform. And voilà! Salesforce saves the day, growing into one of the world’s leading CRM platforms, boasting over 150,000 customers1 and a whopping 23%2 market share.

Nowadays, Salesforce’s ecosystem is like an all-you-can-eat buffet of products, services, and features, allowing businesses to mix and match to create a customized, mouth-watering platter. The key components of this smorgasbord include the following:

  • Sales Cloud: Think of...