Book Image

Salesforce AppExchange Success Blueprint

By : Jakub Stefaniak
Book Image

Salesforce AppExchange Success Blueprint

By: Jakub Stefaniak

Overview of this book

Are you ready to turn your million-dollar ideas into reality? Salesforce AppExchange Success Blueprint is your ultimate guide to becoming a successful ISV partner and publishing your Salesforce applications on the AppExchange. This book covers every facet of the application development process, from the initial partnership establishment to smoothly preparing for security review and managing app releases. Packed with real-world examples, case studies, and detailed guides, it’ll help you master AppExchange development. Throughout this experience, you’ll discover how to create customer-centric applications that seamlessly integrate with external systems, ensuring a frictionless user experience. You’ll also navigate the intricate process of preparing for security reviews and managing app releases. In addition, you’ll delve into the critical realm of business strategy, addressing essential elements such as maximizing profitability, achieving operational excellence, leveraging analytics to make data-driven decisions, and effectively handling technical debt to maintain your app's robustness and scalability. By the end of this journey, you’ll possess a deep understanding of AppExchange development from both technical and business standpoints, making you well-prepared to excel in the Salesforce ecosystem. Let's embark on this exciting path together!
Table of Contents (19 chapters)
Free Chapter
1
Part 1:Setting the Stage
5
Part 2:Building Blocks
9
Part 3:Delivering Value
13
Part 4:Scaling for Success

Understanding ISVforce and OEM differences

The Salesforce ISV partnership world is like an ice cream shop, and you’re here to choose the perfect flavor for your business. In one corner, we have ISVforce contracts, and in the other, we have OEM contracts. Both are delicious, but which one suits your taste buds best? Let’s dig into the details to help you make the right choice.

Program build type – ISVforce

ISVforce partners are like the classic vanilla flavor of the Salesforce dessert world. They whip up applications built on the Salesforce platform, ready to be savored on the AppExchange menu. ISVforce partners can sprinkle in tasty toppings (think third-party integrations) and serve up a delightful customer experience. However, they must share a scoop of their revenue with Salesforce and comply with the platform’s development guidelines.

ISVforce encompasses several key aspects, which include the following:

  • Crafting and selling...