Book Image

Salesforce AppExchange Success Blueprint

By : Jakub Stefaniak
Book Image

Salesforce AppExchange Success Blueprint

By: Jakub Stefaniak

Overview of this book

Are you ready to turn your million-dollar ideas into reality? Salesforce AppExchange Success Blueprint is your ultimate guide to becoming a successful ISV partner and publishing your Salesforce applications on the AppExchange. This book covers every facet of the application development process, from the initial partnership establishment to smoothly preparing for security review and managing app releases. Packed with real-world examples, case studies, and detailed guides, it’ll help you master AppExchange development. Throughout this experience, you’ll discover how to create customer-centric applications that seamlessly integrate with external systems, ensuring a frictionless user experience. You’ll also navigate the intricate process of preparing for security reviews and managing app releases. In addition, you’ll delve into the critical realm of business strategy, addressing essential elements such as maximizing profitability, achieving operational excellence, leveraging analytics to make data-driven decisions, and effectively handling technical debt to maintain your app's robustness and scalability. By the end of this journey, you’ll possess a deep understanding of AppExchange development from both technical and business standpoints, making you well-prepared to excel in the Salesforce ecosystem. Let's embark on this exciting path together!
Table of Contents (19 chapters)
Free Chapter
1
Part 1:Setting the Stage
5
Part 2:Building Blocks
9
Part 3:Delivering Value
13
Part 4:Scaling for Success

Apex – the backbone of customizable Salesforce applications

Apex is a powerful, strongly typed programming language used for developing custom business logic on the Salesforce platform. It is designed to execute server-side operations, allowing developers to create dynamic and versatile Salesforce applications that cater to specific business requirements.

One of the challenges faced by AppExchange partners is creating applications that meet the unique needs of their customers. As a managed package, a Salesforce application core cannot be modified by a subscriber after installation. However, end customers may have diverse requirements, prompting the need for customization and extensibility. Forbes reports that 71% of customers feel frustrated by the lack of customization options in apps.

To address this intricacy, the Salesforce platform provides substantial opportunities for customization, even within managed packages. End customers can tweak a partner application extensively...