Book Image

Salesforce AppExchange Success Blueprint

By : Jakub Stefaniak
Book Image

Salesforce AppExchange Success Blueprint

By: Jakub Stefaniak

Overview of this book

Are you ready to turn your million-dollar ideas into reality? Salesforce AppExchange Success Blueprint is your ultimate guide to becoming a successful ISV partner and publishing your Salesforce applications on the AppExchange. This book covers every facet of the application development process, from the initial partnership establishment to smoothly preparing for security review and managing app releases. Packed with real-world examples, case studies, and detailed guides, it’ll help you master AppExchange development. Throughout this experience, you’ll discover how to create customer-centric applications that seamlessly integrate with external systems, ensuring a frictionless user experience. You’ll also navigate the intricate process of preparing for security reviews and managing app releases. In addition, you’ll delve into the critical realm of business strategy, addressing essential elements such as maximizing profitability, achieving operational excellence, leveraging analytics to make data-driven decisions, and effectively handling technical debt to maintain your app's robustness and scalability. By the end of this journey, you’ll possess a deep understanding of AppExchange development from both technical and business standpoints, making you well-prepared to excel in the Salesforce ecosystem. Let's embark on this exciting path together!
Table of Contents (19 chapters)
Free Chapter
1
Part 1:Setting the Stage
5
Part 2:Building Blocks
9
Part 3:Delivering Value
13
Part 4:Scaling for Success

AppExchange Marketing Program (AMP)

Ever written a brilliant LinkedIn post and thought, ‘Gosh, I wish I could put a spotlight on this right now!’? Well, for apps on the Salesforce AppExchange, there’s something that comes pretty darn close. Ladies and gentlemen, I present to you: the AppExchange Marketing Program (AMP).

What makes AMP unique is its powerful combination of tools, resources, and insights, specifically designed to maximize the presence of ISV partners on the Salesforce AppExchange. However, it’s essential to understand that AMP is a paid program. Please be aware that it can be costly and might not always give a good return on investment to smaller ISVs.

AMP goes beyond being just a marketing initiative; it is a strategic investment. Salesforce acknowledges the challenges that ISVs may face in a competitive market and, therefore, offers AMP as a premium suite to provide partners with a competitive edge. It is custom-made to...