Book Image

Salesforce AppExchange Success Blueprint

By : Jakub Stefaniak
Book Image

Salesforce AppExchange Success Blueprint

By: Jakub Stefaniak

Overview of this book

Are you ready to turn your million-dollar ideas into reality? Salesforce AppExchange Success Blueprint is your ultimate guide to becoming a successful ISV partner and publishing your Salesforce applications on the AppExchange. This book covers every facet of the application development process, from the initial partnership establishment to smoothly preparing for security review and managing app releases. Packed with real-world examples, case studies, and detailed guides, it’ll help you master AppExchange development. Throughout this experience, you’ll discover how to create customer-centric applications that seamlessly integrate with external systems, ensuring a frictionless user experience. You’ll also navigate the intricate process of preparing for security reviews and managing app releases. In addition, you’ll delve into the critical realm of business strategy, addressing essential elements such as maximizing profitability, achieving operational excellence, leveraging analytics to make data-driven decisions, and effectively handling technical debt to maintain your app's robustness and scalability. By the end of this journey, you’ll possess a deep understanding of AppExchange development from both technical and business standpoints, making you well-prepared to excel in the Salesforce ecosystem. Let's embark on this exciting path together!
Table of Contents (19 chapters)
Free Chapter
1
Part 1:Setting the Stage
5
Part 2:Building Blocks
9
Part 3:Delivering Value
13
Part 4:Scaling for Success

AppExchange App Analytics

Navigating the AppExchange terrain can often mean trying on various hats, a testament to the versatility demanded by an AppExchange partner. In established businesses, a capable ISV product manager might shoulder the responsibility of decoding the application’s usage and user flow. However, if you’re spearheading a burgeoning start-up, you might discover the “Product Manager” badge frequently pinned to your entrepreneurial sash.

In this section, let’s don a new roleplay costume. Again, forget your designated job title or the role you endorse on LinkedIn; we’re stepping into the shoes of a product manager. Your mission, if you choose to accept it, involves uncovering the nuances of feature usage, optimizing the UX, and appraising the reception of new features. Seems like a tall order? Worry not—Salesforce has you covered with the sophisticated AppExchange App Analytics platform.

As our resident...