Book Image

Salesforce AppExchange Success Blueprint

By : Jakub Stefaniak
Book Image

Salesforce AppExchange Success Blueprint

By: Jakub Stefaniak

Overview of this book

Are you ready to turn your million-dollar ideas into reality? Salesforce AppExchange Success Blueprint is your ultimate guide to becoming a successful ISV partner and publishing your Salesforce applications on the AppExchange. This book covers every facet of the application development process, from the initial partnership establishment to smoothly preparing for security review and managing app releases. Packed with real-world examples, case studies, and detailed guides, it’ll help you master AppExchange development. Throughout this experience, you’ll discover how to create customer-centric applications that seamlessly integrate with external systems, ensuring a frictionless user experience. You’ll also navigate the intricate process of preparing for security reviews and managing app releases. In addition, you’ll delve into the critical realm of business strategy, addressing essential elements such as maximizing profitability, achieving operational excellence, leveraging analytics to make data-driven decisions, and effectively handling technical debt to maintain your app's robustness and scalability. By the end of this journey, you’ll possess a deep understanding of AppExchange development from both technical and business standpoints, making you well-prepared to excel in the Salesforce ecosystem. Let's embark on this exciting path together!
Table of Contents (19 chapters)
Free Chapter
1
Part 1:Setting the Stage
5
Part 2:Building Blocks
9
Part 3:Delivering Value
13
Part 4:Scaling for Success

AppExchange Marketplace Analytics

In the journey of an AppExchange partner, you’ll often find that your role is not limited to what’s written on your business card. For those helming established start-ups, you might have an ISV digital marketing specialist or an ISV digital marketing director navigating your AppExchange journey. If you’re just setting sail on your AppExchange adventure, you might find that your founder’s cap often gets swapped for a “Marketing Specialist” hat. It’s a bit like playing dress-up, except the stakes are higher and the costumes are metaphorical.

Regardless of the title on your LinkedIn profile, in this section, let’s just assume that you’re our marketing specialist, our fearless hero embarking on a quest to optimize your AppExchange listing. Fear not, intrepid adventurer—Salesforce has got just the right gear for you. Meet your new sidekick—AppExchange Marketplace...