Book Image

Salesforce AppExchange Success Blueprint

By : Jakub Stefaniak
Book Image

Salesforce AppExchange Success Blueprint

By: Jakub Stefaniak

Overview of this book

Are you ready to turn your million-dollar ideas into reality? Salesforce AppExchange Success Blueprint is your ultimate guide to becoming a successful ISV partner and publishing your Salesforce applications on the AppExchange. This book covers every facet of the application development process, from the initial partnership establishment to smoothly preparing for security review and managing app releases. Packed with real-world examples, case studies, and detailed guides, it’ll help you master AppExchange development. Throughout this experience, you’ll discover how to create customer-centric applications that seamlessly integrate with external systems, ensuring a frictionless user experience. You’ll also navigate the intricate process of preparing for security reviews and managing app releases. In addition, you’ll delve into the critical realm of business strategy, addressing essential elements such as maximizing profitability, achieving operational excellence, leveraging analytics to make data-driven decisions, and effectively handling technical debt to maintain your app's robustness and scalability. By the end of this journey, you’ll possess a deep understanding of AppExchange development from both technical and business standpoints, making you well-prepared to excel in the Salesforce ecosystem. Let's embark on this exciting path together!
Table of Contents (19 chapters)
Free Chapter
1
Part 1:Setting the Stage
5
Part 2:Building Blocks
9
Part 3:Delivering Value
13
Part 4:Scaling for Success

Developing a comprehensive pricing plan

Brace yourselves for a journey into developing a comprehensive pricing plan that’s as thrilling and intricate as piecing together IKEA furniture without the manual. If you’ve ever wrestled with the FJÄLLBO or navigated the enigma that is the BILLY bookcase, you know what I’m talking about.

Where do we start? With the pricing strategy, of course. The first step in developing a comprehensive pricing plan is to determine the appropriate pricing strategy for your app. Do you prefer to use value-based pricing or competitive pricing? Your decision should be based on your understanding of your customers, the value your app provides, and your market position.

Value-based pricing

Value-based pricing focuses on the perceived value your app provides to customers rather than the cost of production. This pricing strategy requires a deep understanding of your customers and their needs, as well as the value your...