Book Image

Salesforce AppExchange Success Blueprint

By : Jakub Stefaniak
Book Image

Salesforce AppExchange Success Blueprint

By: Jakub Stefaniak

Overview of this book

Are you ready to turn your million-dollar ideas into reality? Salesforce AppExchange Success Blueprint is your ultimate guide to becoming a successful ISV partner and publishing your Salesforce applications on the AppExchange. This book covers every facet of the application development process, from the initial partnership establishment to smoothly preparing for security review and managing app releases. Packed with real-world examples, case studies, and detailed guides, it’ll help you master AppExchange development. Throughout this experience, you’ll discover how to create customer-centric applications that seamlessly integrate with external systems, ensuring a frictionless user experience. You’ll also navigate the intricate process of preparing for security reviews and managing app releases. In addition, you’ll delve into the critical realm of business strategy, addressing essential elements such as maximizing profitability, achieving operational excellence, leveraging analytics to make data-driven decisions, and effectively handling technical debt to maintain your app's robustness and scalability. By the end of this journey, you’ll possess a deep understanding of AppExchange development from both technical and business standpoints, making you well-prepared to excel in the Salesforce ecosystem. Let's embark on this exciting path together!
Table of Contents (19 chapters)
Free Chapter
1
Part 1:Setting the Stage
5
Part 2:Building Blocks
9
Part 3:Delivering Value
13
Part 4:Scaling for Success

Setting prices for different market segments

Your customers are likely diverse, and different customer segments may have different perceived values and price sensitivities. This section will explain how to segment your market and set different prices for different segments, a strategy known as price discrimination.

Segmenting your market

Market segmentation involves dividing your customers into distinct groups based on shared characteristics, such as industry, company size, or job role. To segment your market effectively, consider the following steps:

  1. Identify the key characteristics that differentiate your customers
  2. Analyze the needs, preferences, and price sensitivities of each group
  3. Determine the features and pricing that best align with each segment’s needs and willingness to pay

For example, a Salesforce AppExchange partner develops a sales enablement app. They segment their market into small businesses, mid-sized companies, and large enterprises...