Book Image

Salesforce AppExchange Success Blueprint

By : Jakub Stefaniak
Book Image

Salesforce AppExchange Success Blueprint

By: Jakub Stefaniak

Overview of this book

Are you ready to turn your million-dollar ideas into reality? Salesforce AppExchange Success Blueprint is your ultimate guide to becoming a successful ISV partner and publishing your Salesforce applications on the AppExchange. This book covers every facet of the application development process, from the initial partnership establishment to smoothly preparing for security review and managing app releases. Packed with real-world examples, case studies, and detailed guides, it’ll help you master AppExchange development. Throughout this experience, you’ll discover how to create customer-centric applications that seamlessly integrate with external systems, ensuring a frictionless user experience. You’ll also navigate the intricate process of preparing for security reviews and managing app releases. In addition, you’ll delve into the critical realm of business strategy, addressing essential elements such as maximizing profitability, achieving operational excellence, leveraging analytics to make data-driven decisions, and effectively handling technical debt to maintain your app's robustness and scalability. By the end of this journey, you’ll possess a deep understanding of AppExchange development from both technical and business standpoints, making you well-prepared to excel in the Salesforce ecosystem. Let's embark on this exciting path together!
Table of Contents (19 chapters)
Free Chapter
1
Part 1:Setting the Stage
5
Part 2:Building Blocks
9
Part 3:Delivering Value
13
Part 4:Scaling for Success

Leveraging events for maximum impact

Ever heard the one about the Salesforce developer who walked into a bar? No? Me neither. But if they did, they’d probably run into an AppExchange guru sipping a martini and sharing platform secrets. The moral of the story: Sometimes, the answers we seek are just a barstool—or a networking event—away. The vibrant ecosystem of AppExchange is not just about code and clicks; it’s a bustling bazaar of brainpower.

Salesforce hosts various events such as Dreamforce, the World Tour, Specialized Events, Basecamps, Community Events, and Salesforce User Groups. These events attract a diverse range of attendees from across the globe and present a unique opportunity for AppExchange partners to promote their products and build networks.

To fully leverage these events, partners need to create a solid pre- and post-event strategy. The strategy should include clear goal setting, content review, booth planning, and a...