The art of customer onboarding
Have you ever bought a car without taking it for a test drive? Or adopted a pet without meeting them first? Likely not. The same principle applies when customers consider purchasing an application on the AppExchange marketplace. They need a taste, a glimpse, a “test drive” of your product before making a decision. Think of it this way—our journey has been akin to baking the most delicious pastry, and now, we’re at the point of letting our customers take that first mouthwatering bite.
Our first stepping stone? Recording an engaging demo video. The demo video is the equivalent of a movie trailer for your app. It’s your opportunity to create a compelling narrative around your application, highlighting its features and demonstrating its value. Remember—a well-crafted demo video can create a sense of intrigue, curiosity, and even excitement about your app. Moreover, with a well-set AppExchange listing, as your potential...