Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

Chapter 8: Marketing Your Drupal Commerce Store

In this chapter, you'll learn all about e-commerce marketing. Even before the pandemic, e-commerce was already trending; however, this period brought unprecedented growth to the digital and e-commerce sectors. The consecutive lockdowns forced consumers to look for all kinds of goods and services online, which caused the companies that weren't selling online to start doing so as their only option to keep their businesses going. When the market has such an abundance of suppliers, competition increases and marketing becomes of paramount importance as companies feel the need to distinguish themselves in the vast sea of competitors and better market their products and services online.

The go-to option for building online stores in Drupal is the Drupal Commerce framework. By adding an e-commerce platform on top of Drupal, content and products are seamlessly integrated, and the richest digital shopping experiences can be built...