Chapter 8: Marketing Your Drupal Commerce Store
In this chapter, you'll learn all about e-commerce marketing. Even before the pandemic, e-commerce was already trending; however, this period brought unprecedented growth to the digital and e-commerce sectors. The consecutive lockdowns forced consumers to look for all kinds of goods and services online, which caused the companies that weren't selling online to start doing so as their only option to keep their businesses going. When the market has such an abundance of suppliers, competition increases and marketing becomes of paramount importance as companies feel the need to distinguish themselves in the vast sea of competitors and better market their products and services online.
The go-to option for building online stores in Drupal is the Drupal Commerce framework. By adding an e-commerce platform on top of Drupal, content and products are seamlessly integrated, and the richest digital shopping experiences can be built...