Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

How to do automatic content translation

One of the fundamental aspects of marketing is that our message is perfectly understood by our audience. But what bigger barrier to understanding is there than not speaking the same language? We know that English is the lingua franca of the web, but for most of the web population, English is not their first language. Probably, your first language isn't English either; mine isn't, it's Portuguese. By having our website or e-commerce store available in just one language, we are considerably reducing our opportunities to do business on the web. It's a known fact that people prefer to do purchases online by browsing the web in their native language.

Drupal was always one of the top CMSes in the multilingual capabilities department. For example, it is available in more than 100 languages and supports languages with right-to-left text direction. Drupal allows every single part of its system and content to be translated and...