Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

Search engine optimization

SEO is probably the most overrated term in all digital marketing. Don't get me wrong; it's highly important. The percentages may vary by sector and by the marketing strategy followed, but still, on average, you can expect that at least more than a quarter and up to 50 percent of all your website traffic will come from the most popular search engines. Many years ago, you could have an online marketing strategy where the focus was on SEO. The results would be excellent, especially if that industry wasn't that aggressive in the digital space. But nowadays, that's no longer true. This misconception is so common that, usually, the first thing you hear from your customer's mouth is, "Your focus will be SEO, right? I want to be the first result in Google for my keywords!". Business owners are very cost-sensitive, and right from the beginning SEO was associated with free traffic. Who doesn't want free traffic to their website...