Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights


So, is the plan worth the dozen or so pages?

This chapter is designed to make you realize that your digital marketing plan should be more than the gathering of your best ideas. It is bound to be the starting point to your brand's success.

Forget pages of useless information, and make sure you lay all the important cards on the table. Your digital marketing plan must be based on the following:

  • Your brand: Its values, worth, and positioning.
  • Your customers: Their values, their interests, and their trust.
  • The current market: The effects that the state of affairs has on your company.
  • Your competitors: What, when, how, and why are they doing something. Can you do better?
  • Your objectives: Be creative, persevering, and realistic.
  • An execution plan: A plan that successfully executes your strategy.

When defining your digital marketing plan, keep in mind that you are thinking about the future, but always be realistic—you can be...