Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

Expanding your reach with product feeds

Your product catalog is not limited to existing only in your store; it can also be distributed through other channels, thus allowing you to increase your marketing reach. In this chapter, you will learn how to automatically distribute your product catalog with three of the most important marketing channels nowadays: Facebook, Instagram, and Google.

For Google and Facebook, it's recommended that your products are identified with what is called a Google product category (how original!). Fortunately for us, there's also a contributed module to help us with that.

Adding support for the "Google product category" field

Let's see how to do it:

  1. Install the Google Product Categories module as usual (
  2. Through the installation process, the module creates a new taxonomy called Google Product Taxonomy.
  3. Navigate to /admin/structure/taxonomy/manage/google_product_taxonomy...