Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

How to safely move your old website to Drupal

The most important activity in moving your old website to Drupal is preparing your redirect implementation. You must guarantee that no URL is left abandoned in the search engine index. They don't need to remain the same between the different platforms, but they must have a corresponding URL on the new website – a path to follow and redirect.

Why is this activity so crucial? Let's suppose that you had a blog post that was very popular, and because of that, it gathered hundreds of backlinks from other websites and shares on social media. All those links are giving Google a powerful ranking signal and contributing to your overall Google rankings and visibility. If that URL changes, all those links will point to a non-existent URL, and the website's visitors and search engine bots will get a 404 error (Page Not Found). If this is not fixed, your rankings could be impacted very negatively. Moreover, this is terrible...