Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

How to implement Rich Snippets

Structured data has become a very important component of SEO. You can use the Metatag module ( to add structured data as JSON LD on your Drupal website. Metatag has a dependency on the Metatag module (as the name implies). This module is a must-have on all Drupal websites that care about their SEO.

Google has a tool – Rich Results Test – to help you validate your pages:

  1. Install the Metatag module as usual.
  2. Choose which objects you want to add to your pages.

Figure 5.7 – Choose what objects you want to use

  1. I'm going to implement Product for a Drupal Commerce store. Navigate to /admin/config/search/metatag/settings and activate Product for the Commerce Product entity: