Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

CRM and marketing automation

CRM, marketing automation, and customer data platform integration tools are essential for your marketing strategy by compiling relevant data such as your clients' purchase history, their keyword patterns, customer demographics, and other related information, allowing you to act on (and according to) all that data. One of Drupal's greatest strengths has to be the possibility of almost unlimited integration with other (third-party) websites and services. I couldn't possibly cover them all in this book, or tell you how to configure and use them in your own context, so here's what I'll do: I'll be listing some of the most popular integrations, and the module that allows you to do them.

Companies that have a strong focus on their customers and have at least one collaborator fully dedicated to sales understand early on that they will need a system to keep a customer or prospect's history – Customer Relationship Management...