Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

The future of Drupal and digital marketing

Drupal has always been developer-centric, and I think that's the reason for its long-term success. It always attracted the brightest developers to the community and all that talent allowed it to build the platform that we now have, so powerful and flexible. But that comes at a price. Somehow, Drupal is not as easy to work with as other CMSes. In recent years, there's been a big push to fix that and make Drupal's content authoring and editing easier. The focus of the next versions is improving Drupal's out-of-the-box user experience. That will, for sure, turn it into an even better digital marketing platform for your brand. Of course, Drupal will keep being a developer-friendly platform that will allow the creation of innovative and flexible digital experiences.

Drupal continues to be a great choice as the backend in a fully decoupled approach, also called "headless Drupal." In this type of architecture –...