Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights


This chapter has introduced you to the existing modules to connect Drupal with some of the most popular CRM and MA products on the market. You also learned what customer data platforms are, and how you can customize Drupal's visitor experience.

Over the years, we've watched digital marketing grow, and as it grows, our need to adapt and adjust to new realities must grow as well. It's important to define your ideal goal, create the right opportunities, and choose the right tools to achieve it. Some of the tips I've shared with you will help you along the way – but stay ingenious and curious.

This chapter marks the end of this book. I've barely scratched the surface of what can be accomplished with Drupal's help. By covering so many topics, I hope I've inspired you to take on the challenge and push Drupal to build amazing digital experiences for your clients and audience.