Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

Setting up a demo Drupal Commerce website

By installing this Drupal Commerce demo project, you will be able to try the book's examples related to e-commerce marketing.

The process is relatively easy to do because the fine folks at Centarro (the company that maintains Drupal Commerce) have created a Composer template for a new Commerce 2.x project ( that sets up Drupal with Commerce 2.x, plus some demo content:

  1. As before, you'll need to have PHP and Composer installed on your local machine. After that, you can create the my_store project with the following command:
    composer create-project drupalcommerce/demo-project my_store --stability dev --no-interaction
  2. Now, you can just normally install Drupal with Lando, or you can use the already included Commerce quick start scripts:
    cd my_store
    php scripts/quickstart

If Commerce quick start scripts were chosen as the approach, the following image demonstrates what...