Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

Implementing an affiliate program

If your company sells something, then you can consider the implementation of an affiliate program. The main advantage of this type of activity is that you have other people promoting your products and they only get paid if they bring a customer. Usually, the way they promote your products is by placing a link (called an affiliate link) in one of their posts reviewing your product, for example. Drupal tracks all those incoming clicks and maps them to your affiliate, keeping a record of all the customers or products they should have a commission of the sale for. It depends on your affiliation rules, but usually, those affiliates expect to receive the credit for a sale from between the first moment they refer a visitor to your website to up to 90 days in the future (if the customer buys the product on a later day) by placing an affiliate tracking cookie on that visitor.

To have success on your affiliate program, your affiliates must trust your brand...