Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

A step-by-step guide to building your digital marketing plan

You're probably thinking, "Oh no! Another document with dozens and dozens of pages nobody will read!", but don't worry—I'm a strong believer that a marketing plan should be just like a map that tells you how to arrive at your destination; it should keep only the essential information. However, you should (definitely!) have a plan! Because even if it doesn't have dozens of pages, it doesn't mean you didn't put all your thought and energy into it. As Blaise Pascal said: "If I had more time, I would have written a shorter letter."

The common problems I usually notice in digital marketing plans are these:

  • Too much data and too many pages
  • A lack of strategy
  • A lack of explanation (the data is usually not complemented with recommendations)
  • Unrealistic thoughts (they're usually too optimistic)
  • A lack of focus (too many strategies and tactics...