Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

Managing an email newsletter

One of the main reasons to have an email newsletter is that it allows you to communicate with your customers and monitor the situation on your own terms. You aren't subject to some arbitrary algorithm that dictates whether your followers can see your message, even if they already decided to follow you. The only ones that have a say in that matter are your subscribers. They're the ones that decide whether to open your email newsletter.

A newsletter is a great way to keep your customers, prospects, and subscribers informed about important news regarding your brand, such as new products or services, promotions, or just offering them insights and great content about themes related to your industry. This builds brand loyalty, and can also drive website traffic and sales.

You can determine whether you're giving what your subscribers want by analyzing average email open, click-through, and unsubscribe rates.

Nowadays, when they think...