Book Image

Digital Marketing with Drupal

By : José Fernandes
Book Image

Digital Marketing with Drupal

By: José Fernandes

Overview of this book

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.
Table of Contents (15 chapters)
Section 1: Getting Started with Digital Marketing
Section 2: Market Your Drupal Website
Section 3: Boost Drupal's Digital Marketing to New Heights

Social media

Next, we will add social media tracking scripts to our Drupal website. This is necessary because this way you could do your remarketing campaigns on social media, and also because if those ad platforms can track the visitors on your website they can better optimize your campaigns for your desired goal.

Installing social media tracking pixels

I recommend that you approach the installation of your social media tracking pixels in one of two ways:

  • By adding Google Tag Manager to Drupal, and then adding the tracking pixels in your Google Tag Manager console
  • By installing each social media tracking pixel corresponding to the Drupal module

Let's look at both of them in detail.

Installing social media tracking pixels through Google Tag Manager

Google Tag Manager (GTM) is a tag management system that easily allows you to add marketing tags (snippets of code or tracking pixels) on your website (or mobile app). By centralizing that task in just...